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Managing Business Transformation: A Practical Guide by Melanie Franklin

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CHAPTER 1: UNDERSTANDING THE CHANGE

Outcomes:
  • Impact of the change is understood from different perspectives
  • Vision of the change is developed
  • Compelling stories that explain the impact of the change are developed for different audiences
Activities:
  • Understanding the need for change
  • Assessing the environment in which the change will be implemented
  • Creating initial support for the change

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Understanding the need for change

The purpose of this phase is to clarify the reasons for the change and to use this to motivate and persuade all affected that the change is beneficial.

Transformational change comes from the desire of the ...

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