Acknowledgments
Being surrounded by great people brought me several amazing opportunities in my life. This book is one of those opportunities. There are countless people to thank for helping me complete this book, first and foremost, Barry Callen, author of Manager’s Guide to Marketing, Advertising, and Publicity. Without Barry, there would be no book. Thank you for recommending me for the assignment. John Woods (CWL Publishing Enterprises, the packager of this book). I appreciate your patience and valuable insights throughout this endeavor. Lili Beck and Jocelyn Godfrey kept this book moving for me every single day—both spending countless hours editing my chapters.
There are many people I need to thank at Shoutlet: David Prohaska, without whom ...
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