What Online Marketing Executives Are Saying About Manager’s Guide to Online Marketing
Finally, a handbook for managers in this new era of online marketing—including social and mobile. This has been a long time coming and is an essential guide to the many high-leverage opportunities available to managers. Andy Grove always wrote about management leverage, and in this age you can be more efficient and effective than ever if you know how to use the tools.
—Brett Hurt, FounderPresident and CEO, Bazaarvoice, Inc.
In an era where online social relationships influence purchase decisions, this book serves as a critical reference tool to help online marketers navigate across social media channels and in a manner that drives measurable results. A must-read ...
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