Contents
1. The Importance of Crisis Management
How Crisis Management Can Benefit Your Business or Organization
Crisis Management and Traditional Public Relations—Similarities and Differences
Crisis Management and the C-Suite
Manager’s Checklist for Chapter 1
The Best Way to Manage a Crisis Is to Prevent It
The Best Way to Prevent a Crisis Is to Anticipate
How a Vulnerability Audit Is Conducted
A Case History: Audit Benefits
Manager’s Checklist for Chapter 2
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