Book description
Lead your Organization through any business crisis—and emerge stronger than ever
Manager’s Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization.
Covering every aspect of the topic—from defining crisis management and policies to training for and responding to crises—it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including:
- Planning for and training staff in crisis management
- Anticipating and preventing crises before they occur
- Managing the company’s online reputation
- Addressing crises that affect multicultural stakeholders
- Creating effective crisis-related messaging
- Knowing when to bring in a specialist
About the Briefcase Books series:
Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
Key Terms: Clear definitions of key terms and concepts
Smart Managing: Tactics and strategies for managing crises
Tricks of the Trade: Tips for executing the tactics in the book
Mistake Proofing: Practical advice for minimizing the possibility of error
Caution: Warning signs for when things are about to go wrong
For Example: Examples of successful crisis management
Tools: Specific planning procedures, tactics, and hands-on techniques
Table of contents
- Cover Page
- Manager’s Guide to Crisis Management
- Copyright Page
- Contents
- Preface
- Acknowledgments
- 1. The Importance of Crisis Management
- 2. Crisis Prevention
- 3. Crisis Planning
- 4. Crisis Training
- 5. Crisis Drills
- 6. Crisis Response
- 7. Crisis Messaging
- 8. Crisis Recovery
-
9. Online Reputation Management
- The Impact of the Internet
- The I-Reporter—Born of the Web
- Other Sources of Online Threats
- ORM Terms
- Who You Gonna Call?
- Examples of Online Reputation Threats
- Online Reputation Management—The Strategic Side
- Safeguards
- Dealing with Internet Critics
- Education and Reorientation
- The Role of SEO in Online Reputation Management
- Manager’s Checklist for Chapter 9
- 10. Crisis Management and the Law
- 11. Crisis Management and the Publicly Owned Company
- 12. Cultural Issues in Crisis Management
- 13. Crisis Management Tools
- 14. Crisis Management Consultants
- 15. Special Crisis Management Risks
- 16. Moral Imperatives and the Future of Crisis Management
- Index
Product information
- Title: Manager's Guide to Crisis Management
- Author(s):
- Release date: November 2011
- Publisher(s): McGraw-Hill
- ISBN: 9780071776134
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