Chapter 1WHY MANAGERS STRUGGLE
The overall reason managers struggle to be successful in their jobs is their behavior. It is what they do or don’t do that makes them serious performers, marginal performers, or failures. It’s all about their behavior; behavior is the key to achievement.
In her 1980 book Take Charge: Success Tactics for Business and Life, Joan Koob Cannie, former chairwoman of Learning Dynamics, an industry leader in organizational development, put it this way:
Research in several areas, psychology, management, and attitude change, shows that the single most important factor in success is behavior, not education or a string of degrees, not intelligence, not experience, or technical expertise—just behavior. And behavior is something ...
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