Preface

It is increasingly being recognized that teaching economics helps business students better appreciate and envisage the economic forces that shape decisions in the real business world besides developing and strengthening the overall analytical talent of students.

Now business schools, both at undergraduate and postgraduate levels, worldwide and in India ensure that students undertake suitable courses in economics. Managerial economics mainly introduces topics in microeconomics and macroeconomics to students to enable them to apply the same to business decisions. The purpose of teaching managerial economics is to equip them with the ability to deliberate logically and critically the challenging process of framing business strategies later ...

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