Managerial Economics For Dummies ^®

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Table of Contents

Introduction

About This Book

Conventions Used in This Book

What You’re Not to Read

Foolish Assumptions

How This Book Is Organized

Part I: The Nature of Managerial Economics

Part II: Considering Which Side You’re On in the Decision-Making Process

Part III: Recognizing Rivals: Market Structures and the Decision-Making Environment

Part IV: Anticipating Surprises: Risk and Uncertainty

Part V: The Part of Tens

Icons Used in This Book

Where to Go from Here

Part I: The Nature of Managerial Economics

Chapter 1: Managerial Economics: Taking Care of Business

Managing Economics

Considering business’s role

Identifying the manager’s role

Nothing Is Free: Opportunity Cost

Defining Goals

Keeping your job: First things first

Maximizing profit by recognizing all costs

Taking it to the limit with constraints

Taking Sides: Demand and Supply in the Decision-Making Process

Looking at Market Structures and the Decision-Making Environment

Taking Chances: Recognizing Risk and Uncertainty

Knowing the Time Value of Money: Present Value

Chapter 2: Supply and Demand: You Have What Consumers Want

How Much Is That Doggie in the Window? Setting Prices through Markets

Demanding Lower Prices

Distinguishing between quantity demanded and demand

Graphing demand

Supplying Higher Prices

Understanding quantity supplied and supply

Graphing supply

Determining Equilibrium: Minding ...