Let us examine a common situation where a manager must increase his unit’s sales. Unconsciously in most situations (consciously if the manager is a particularly good one) while those business goals are being determined, the manager must address the underlying communication dosage problems in deciding how best to impart critical information to his direct reports (Table 1).
Table 1. Dosage in a Manager’s Everyday Life
Dosage elements |
Parallel elements |
|
Manager’s goals |
Communication elements |
|
Amount |
Increasing sales |
Duration of campaign |
Frequency |
Weekly goals for 2 months |
Follow-ups |
Delivery systems |
Marketing strategies |
Brochures MP3 Face-to-face meetings |
Sequencing |
Problem analysis, Implementation ... |
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