Managerial Communication

Abstract

The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences.

In our day-to-day lives—whether we are discussing things with our housing contractor, our cable repair man, our doctor—we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as ...