Annexe 11 Fiche outil Le SWOT - Manager au quotidien - Les attitudes et comportements du manager efficace [Book]

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Le SWOT¹

Le SWOT est un concept développé par H.I. Ansoll.

1. SWOT : outil d’aide à la décision, de l’anglais Strengths, Weaknesses, Opportunities, Threats, ce qui signifie en français « forces, faiblesses, opportunités, menaces ».

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