EIGHTEEN

Brainstorm for Solutions

CREATIVITY AND innovation are absolutely essential to the survival of any organization in any business today. One of your responsibilities is to encourage each employee to function at the highest level of creativity possible for that person. One idea from one person who has been encouraged to think creatively can often make or save the company thousands of dollars and even hundreds of hours of work. But you never know what that one idea is likely to be, so you have to encourage a large number of ideas. There seems to be a direct relationship between the quantity of ideas generated and the quality of those ideas.

Perhaps the most powerful way to stimulate the creativity of the members of your team is ...

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