CHAPTER 35
HOW TO TALK
We all know how to talk. Talking to a big meeting turns some people into quivering wrecks, but the big meeting is where the big bosses will form their opinion about you. As with most management disciplines, practice makes perfect. But there are three consistent principles to observe that will make you a better presenter:
- Enthusiasm
- Expertise
- Empathy
Enthusiasm
If you are not enthusiastic, no one is going to be enthusiastic for you. So dare to be enthusiastic. Enthusiasm is not a certifiable disease: even in the most reserved organisation, enthusiasm is like a dose of fresh air.
Long after you have finished your presentaÂtion, people will have forgotten what you said. But they will not forget ...
