CHAPTER 11

Sample Design

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

  • Appreciate the significance of sampling in the overall research process
  • Understand that sampling involves judgement for sampling design and statistics for sample size
  • Identify errors associated with sampling and how to minimise them
  • Enumerate steps in the sampling process
  • Study the broad features of the more common types of sampling
  • Learn to match the data collection situation with appropriate ...

Get Management Research Methodology: Integration of Principles, Methods and Techniques now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.