12 Fundraising and Development
“Successful fundraising is the right person asking the right prospect for the right amount for the right project at the right time in the right way.”
Stanley Weinstein, The Complete Guide to Fundraising Management, second edition
“I have tried raising money by asking for it, and by not asking for it. I always got more by asking for it.”
Millard Fuller, founder of Habitat for Humanity International
Social exchange model for giving
Funding table
Fundraising audit
Case for support
Fundraising data management
Direct and indirect costs
Comprehensive campaign
Annual campaign
Capital campaign
Restricted and unrestricted gifts
Deferred gift
Bequest
Direct mail promotion
Reciprocity
Strategic fit
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