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Management and the Arts, 5th Edition by William J. Byrnes

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5  Planning and the Arts

There is an old saying that good intentions don’t move mountains, bulldozers do. In nonprofit management, the mission and the plan—if that all there is—are the good intentions. Strategies are the bulldozers. They convert what you want to do into accomplishment.1

Peter Drucker

Key Terms & Concepts

Planning

Goals

Objectives

Short-, intermediate-, and long-range plans

Strategic plans

Operational plans

Single-use and standing-use plans

Top-down and bottom-up plans

Problem solving

Contingency and crisis plans

Mission statement

Vision statement

Values statement

SWOT analysis

Scenario Planning

Contingency and crisis planning

Decision making

Problem solving

Learning Objectives

After reading this chapter you should be able to ...

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