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Management and the Arts, 5th Edition by William J. Byrnes

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4  The Adaptive Arts Organization

Two weeks after the Metropolitan Museum of Art said it was considering staying open seven days a week, the Museum of Modern Art announced that in May it would open every day, including Tuesday, the one day it has traditionally been closed.

New York Times, September 26, 2012

Key Terms & Concepts

Environments in the open system:

•  Economic

•  Political and legal

•  Cultural and social

•  Demographic

•  Technological

•  Educational

Continual evaluation process

Content analysis

Demographic descriptors including:

•  Sex

•  Age

•  Race

•  Income level

•  Occupation

•  Education

•  Birth and death rate

•  Geographic distribution

Information sources:

•  Audiences

•  Other arts groups

•  Board and staff members

•  The ...

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