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Diffusion of Innovations Theory
Diffusion of innovations theory examines the process through which information is communicated to people or organizations over time that can lead to the use of an innovation (Bass, 1969; Rogers, 1983). An innovation can be a good, service, practice, or idea that people perceived to be new (Rogers, 1983, 2004). The newness does not depend so much on the creation date of the item, but refers more to the newness of the application for helping address a need or for solving some sort of problem. Newness also refers to people having a positive reaction to using the item themselves; they may have known about an item before, but may have never thought about using it themselves.
The characteristics of an innovation can ...
