Management, 11th Edition

Management Cases for Critical Thinking

PART I Chapter Cases

Case 1 TRADER JOE'S: KEEPING A COOL EDGE

Case 2 ZARA INTERNATIONAL: FASHION AT THE SPEED OF LIGHT

Case 3 PATAGONIA: TURNING A PROFIT WITHOUT LOSING YOUR SOUL

Case 4 GLOBAL GREEN USA: GREENER CITIES FOR A COOLER PLANET

Case 5 HARLEY-DAVIDSON: STYLE AND STRATEGY HAVE GLOBAL REACH

Case 6 SPRINKLES: LEADING A SWEET TREND

Case 7 AMAZON: ONE E-STORE TO RULE THEM ALL

Case 8 LANDS' END: LIVING THE GOLDEN RULE

Case 9 DUNKIN' DONUTS: BETTING DOLLARS ON DONUTS

Case 10 NIKE: SPREADING OUT TO STAY TOGETHER

Case 11 APPLE INC.: PEOPLE AND DESIGN CREATE THE FUTURE

Case 12 NETFLIX: MAKING MOVIE MAGIC

Case 13 SOUTHWEST AIRLINES: HOW HERB KELLEHER LED THE WAY

Case 14 FACEBOOK: IT'S NOT JUST FOR KIDS

Case 15 THE THREE DOCTORS: DETERMINED TO SUCCEED

Case 16 NASCAR: FAST CARS, PASSION, AND TEAMWORK CREATE WINS

Case 17 TWITTER: AN ENTERPRISING OPPORTUNITY

Case 18 ELECTRONIC ARTS: INSIDE FANTASY SPORTS

Case 19 TOYOTA: HITTING THE BRAKES

PART II Greensburg, Kansas, Running Video Case

Part 1 MANAGEMENT: NEW WAYS TO A BETTER TOWN

Part 2 ENVIRONMENT: A GREAT PLACE TO START

Part 3 PLANNING: NO TIME TO MICROMANAGE

Part 4 ORGANIZING: THINK GREEN, GO GREEN, SAVE GREEN

Part 5 LEADING: THE DOG ATE MY LAPTOP

Part 6 CONTROLLING: SO MUCH TO DO, SO LITTLE CASH