Brainstorm the Essentials of a Mission

If you’ve never written a mission statement before, try brainstorming the elements of your mission:

  1. Invite the members of your group to participate.

  2. Give everyone thick markers, blank paper, and plenty of sticky notes.

  3. Divide people into smaller working teams of two to three people.

  4. Ask people to think about the work they do and then to think of what drives their work. The driver might be the verb.

  5. Ask people to think about the boundaries of their work—what’s in and what’s out.

  6. Ask everyone to write down these words: the driver, the boundaries. One word to a sticky.

  7. Post the stickies on a wall so everyone can see all the stickies.

  8. Now, ask people to work together in small groups to draft a mission statement. ...

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