Chapter 11Define Your Mission
My publisher, the Pragmatic Bookshelf, has a mission: “Make developers’ lives better.” They use their mission to decide whether a book proposal fits and to decide how to market and sell their intellectual property: books, workshops, podcasts, and the other products. Historically, Google’s mission was “Don’t be evil,” but that has now evolved to “Organize the world’s information and make it universally accessible and useful.”[11]
Portfolio management is all about taking a step back from the individual projects to see everything that’s on your team’s plate and deciding what to do with it all. But you need some guiding principles about what work you do need to do.
Those guiding principles—how you define your strategy—start ...
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