Rank the Work by Your Products’ Position in the Marketplace
If you’re selling a product outside the organization, you may have a tough time calculating your customers’ waste, especially if you’re trying to decide which feature has to be built when. Yes, that’s part of the product backlog decision, but if some of your customers are clamoring for feature 10 and others are clamoring for feature 47, which one do you really do first?
The key is to review where your product is in its marketing life cycle.
The earlier you are in Moore’s marketing model Crossing the Chasm [Moo91], the more you have a wide variety of customers who want a lot right now. ...
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