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Manage meetings positively by A&C Black Publishers Ltd

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7 Running a brainstorming session

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In the main, meetings are held to discuss a tightly-defined list of issues. You might, for example, need to discuss marketing plans for a new product or service, finalise a budget, or confirm a schedule.

On other occasions, however, you might be right at the other end of the life cycle of a product or service and might need to come up with:

squre an idea for the product in the first place

squre a name

a strapline

potential ...

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