My job is to make sure we finish our projects so the business can receive the value. We had a critical project that was taking too long. It was supposed to be a six-month project. Two months into the project, Sam, the project manager, came to me. “I’m ready to tear my hair out. I can’t stop getting requirements. Marketing keeps adding more and more requirements, and they don’t finish any of the ones we have, so I don’t even know how to get started.”
I knew how to fix that. I called the marketing VP and explained his folks had one more week to define requirements. Whatever was fully defined, we would do. If it was only partially defined, we wouldn’t do it. That ...
