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Making Your Strategy Work by Chris Outram

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9

Tips for new leaders

‘Ask all the dumb questions. Because you can.’

DOUG IVESTER, FORMER CHAIRMAN AND CEO, THE COCA-COLA COMPANY

By now we have talked about strategy development, execution, how to fail and how to succeed. To finish, we wanted to err on the side of the practical.

As a new CEO, how do you get to grips with your company, which may or may not be perfectly formed strategically? As consultants often do, we thought of creating a checklist of things that an incoming leader should do. Then we thought again.

We decided it would be much better to rely on our CEO interviewees to provide a guide to what a new recruit to that august group should focus on. Our CEO colleagues excelled themselves and consistently homed in on a few very ...

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