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Making Your Strategy Work by Chris Outram

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5

The execution of strategy – the people puzzle

‘Never assume that you are cleverer than your employees.’

ZHANG RUIMIN, CHAIRMAN, HAIER GROUP

It was not entirely clear that we would ever get to the interview with Mr Zhang.

Over dinner in Shanghai the evening before, my colleague received a call announcing a typhoon was approaching and all flights the next morning had been cancelled. We would therefore not be in time for our mid-morning interview with Mr Zhang. After 30 minutes of frantic telephonic activity over dessert, an option presented itself: getting the 7am train to Qingdao. The only flaw in this plan was that this ‘high speed’ train would take six and a half hours to get to Qingdao, making us several hours late for our appointment, ...

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