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Making Your Strategy Work by Chris Outram

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3

What makes strategy development difficult nowadays?

‘Change is the only constant.’

PHILIPPE HOUZÉ, CHAIRMAN OF THE EXECUTIVE BOARD, GALERIES LAFAYETTE

The process of strategy development may be straightforward but that does not make it easy. The context has changed fundamentally in the last decade. As a result, the role of the CEO has changed, too. Our cohort of CEOs consistently underlined this point.

‘The assumption that you are in control of events is wrong and dangerous. Adaptiveness is a key component of strategy,’ says Sir John Sunderland, former Chairman of Cadbury Schweppes and currently a Non-Executive Director of Barclays Bank. ‘Strategy is a route map to a destination. Unfortunately the maps you use are necessarily a little ...

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