Summary
As the leader of online retailing, Amazon is not only a model worth emulating, but also a standard that’s impossible to avoid. Fortunately for the designers and users of the Web, Amazon generally gets things right, particularly in the areas where it’s most important. As a Web application interface, Amazon’s example is most useful for the following problems:
Structural model. Over time , Amazon has been willing and able to modify the structural model of one of its most important components: the checkout process. Here and elsewhere, Amazon demonstrates the differences between guides and wizards and shows the value of clearly differentiating between view and form pages.
Organizational model and navigation scheme. Amazon’s organizational ...
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