Summary
Working in the realm of the Style layer is one of the most exciting and enjoyable aspects of interface design. The visual components of an interface tend to steal the spotlight from some of the more thorny and analytical aspects of the overall design. Ultimately, however, like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.
Whether a particular visual design is appropriate for the interface of a Web application lies in how it balances a variety of competing demands, including:
Consistency with corporate brand values and desired product personality traits
Desire for individuality and unique identity
Accommodation for the Web as a medium and for the technical realities ...
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