Information Technology and Social Behavior

Information technology has extremely powerful effects on social behavior (Keisler & Sproull, 1992). Many people are surprised at how they behave when communicating via e-mail. What are the key things to expect when interacting with teammates via information technology?

Status and Power: The “Weak Get Strong” Effect

In face-to-face interactions, people do not contribute to conversation equally. One person or one clique usually dominates the discussion. In general, those with the higher status tend to talk more, even if they are not experts on the subject. Not surprisingly, managers speak more than subordinates and men speak more than women.

However, an odd thing happens on the way to the information technology ...

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