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Making the Team: A Guide for Managers by Leigh L. Thompson

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Electronic Brainstorming

Electronic brainstorming (EBS) has recently been introduced into organizations as a means of generating ideas; it makes use of computers to allow members to interact and to exchange ideas. The ideas that are generated using EBS are anonymous and, thus, tend to be expressed more freely and in greater quantity.

EBS is used as part of a regular organizational meeting process. It gives organizations the opportunity to gather ideas efficiently, organize those ideas, and subsequently make decisions. It speeds up the meeting at which it is used, increases productivity, and allows the focus to remain on the ideas rather than on the people who spawned them. When members run out of ideas, they access the ideas produced by the team. ...

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