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Making the Team: A Guide for Managers by Leigh L. Thompson

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Group Brainstorming

Alex Osborn, an advertising executive in the 1950s, wanted to increase the creativity of organizations. He believed that one of the main blocks to organizational creativity was the premature evaluation of ideas. He was convinced that two heads were better than one when it came to generating ideas, but only if people could be trained to defer judgment of their own and others' ideas during the idea generation process. Therefore, Osborn developed the most widespread strategy used by organizations to encourage creative thought in teams: Brainstorming.

Brainstorming is a technique used by a large number of companies and organizations to unleash the creative group mind and avoid the negative impact of group dynamics on creativity. ...

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