Creative People or Creative Teams?
Is creativity a characteristic of individuals or groups? The answer is both. There is little doubt that some people are more creative than others. However, creativity as a trait is highly correlated with intelligence, motivation, education, and other desirable personal qualities. In general, creative people are more intelligent, ambitious, successful, persistent, committed, and determined than are others.
Where do creative ideas come from? In contrast to popular belief, they rarely come out of the blue. Creative ideas, whether they be for new products, paintings, organizational theories, or inventions, often begin as a straightforward extension of earlier work that undergoes modification. For example, many of ...
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