7Making Your Numbers SingArchitecting Casey Study
Science can amuse and fascinate us all—but it is engineering that changes the world.
—Isaac Asimov [Ehrlich, 1998]
The Grand Proposal
This is an interesting time for your organization. Business is down because you seem unable to build competitive products cheaply and quickly. Every time you have gone head to head with the competition during the past year, you have lost. Your management hired a firm not too long ago to determine why you were losing business. It polled the marketplace and talked to people from your key accounts and your competition’s. The findings indicated that customers viewed ...
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