CHAPTER 3Organizing for sustainability

Once leadership commitment is established, corporations need to implement their sustainability strategy through appropriate organizational structures, performance measurement and reward systems, culture, and people. This alignment of strategy, structure, and management systems is essential for companies in both coordinating activities and motivating employees (see our model [Fig. 1.4] on page 29). In this chapter we discuss:

The challenges for global corporations

The integration of sustainability throughout the organization

Information flow

Outsourcing

Collaboration with NGOs

The challenge for global corporations

The organizational structure around sustainability issues often entails organizing ...

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