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Making Sustainability Work by Marc J. Epstein

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CHAPTER 2Leadership and strategy for corporate sustainability

Identifying, measuring, and reporting social and environmental impacts cannot begin until the board of directors and CEO are committed to improved sustainability management. Often it is through a mission statement or the development and articulation of a corporate sustainability strategy that the board and CEO set the tone at the top. It is then necessary to drive this commitment through the organization by implementing the various systems for identifying and measuring impacts, stakeholder engagement, product design, product costing, capital budgeting, information management, and performance evaluation.

The CEO communicates the values of the organization, the behaviors expected, ...

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