Foreword
Herman B. “Dutch” Leonard
If you are a corporate leader who is seriously interested in getting your organization to find, develop, and actually carry out successful programs in the domain of social responsibility—programs that actually improve social and environmental outcomes while building business value for your firm—then you have long needed this book.
There are two forms of corporate social responsibility (CSR) programs: the kind where corporate leaders talk a lot about what their firms are doing (but don’t actually do very much or generate much impact), and the kind where socially responsible activities are being carried out on a material scale and significant results are actually being achieved. Sadly, at this stage in our ...
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