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CHAPTER 3Organizing for sustainability
Once leadership commitment is established, corporations need to implement their sustainability strategy through appropriate organizational structures, systems, performance measures, rewards, culture, and people. This alignment of strategy, structure, and management systems is essential for companies in both coordinating activities and motivating employees (see our model [Fig. 1.7] on page 46). In this chapter I discuss:
- The challenges for global corporations The integration of sustainability throughout the organization
- Information flow
- Outsourcing
- Collaboration with NGOs
The challenge for global corporations
The organizational structure around sustainability issues often entails organizing activities ...
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