Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

Table of contents

1. About This eBook
2. Title Page
3. Copyright Page
4. Contents
5. Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy
   1. Copyright Page
   2. Acknowledgments
   3. Foreword
   4. Introduction
   5. Section 1: Addressing Climate Change: The Business Benefit
      1. Chapter 1. The Climate Imperative
         1. Climate Change is Happening
         2. Climate Change Impacts on Weather, Water, and Disease
         3. Increase in Natural Disasters
         4. Water Scarcity
         5. Other Impacts
         6. Conclusion
      2. Chapter 2. Carbon Footprinting
         1. The Carbon Footprint
         2. The Carbon Footprint Process
         3. Conclusion
      3. Chapter 3. Business Benefit
         1. Transportation
         2. Energy
         3. Materials
         4. Waste
         5. Integration into Existing Company Practices
         6. Conclusion
      4. Chapter 4. Return on Sustainability (ROS)
         1. Language and Buy-in
         2. How the ROS Process Works
         3. ROS Process
         4. Conclusion
   6. Section 2: Policy, Regulation, & Carbon
      1. Chapter 5. Public Policy
         1. Why Businesses Should Pay Attention to Climate Policy
         2. Conclusion
      2. Chapter 6. Carbon Taxes & Cap and Trade
         1. Why a Carbon Tax?
         2. Cap and Trade
         3. The Carbon Market Opportunity
         4. Other Market Mechanisms
         5. Conclusion
   7. Section 3: The Market: Demanding Action
      1. Chapter 7. Energy
         1. The New Energy Reality
         2. What this Means for Business
         3. Conclusion
      2. Chapter 8. Finance
         1. Debt Markets
         2. What Major US Financial Institutions Are Doing
         3. Equity Markets
         4. Conclusion
      3. Chapter 9. Insurance
         1. Industry Overview
         2. Conclusion
      4. Chapter 10. Supply Chain Management
         1. What Is a Sustainable Supply Chain?
         2. The Changing Relationships between Businesses and their Supply Chains
         3. Upstream Supply Chain Climate Solutions
         4. Conclusion
      5. Chapter 11. Marketing to Green Consumers
         1. The Lifestyles of Health and Sustainability (LOHAS) Market
         2. “Sustainable” or “Conscious” Consumers?
         3. Opportunities
         4. Reduced Exposure to NGO Attacks
         5. Conclusion
      6. Chapter 12. Corporate Social Responsibility Reporting
         1. Trends
         2. Standardization
         3. Conclusion
   8. Final Thoughts
   9. About My Firm: Sustainable Business Consulting
      1. Our Guiding Principles
      2. Our Business Values
      3. Life-Work Balance
      4. SBC Client Services
   10. Glossary
   11. Appendix A. Equator Principles Financial Institutions
   12. Appendix B. United Nations Principles for Responsible Investment
   13. Appendix C. Comparison of Businesses Across Various Sustainability Rankings 2007
   14. Appendix D. CSR Standards & Certifications
   15. Appendix E. Interview and Text Box References
       1. Interview References
       2. Text Box References
   16. Endnotes
       1. Foreword and Introduction
       2. Chapter 1: The Climate Imperative
       3. Chapter 2: Carbon Footprinting
       4. Chapter 3: Business Benefit
       5. Chapter 4: Return on Sustainability (ROS)
       6. Chapter 5: Public Policy
       7. Chapter 6: Carbon Taxes & Cap and Trade
       8. Chapter 7: Energy
       9. Chapter 8: Finance
       10. Chapter 9: Insurance
       11. Chapter 10: Supply Chain Management
       12. Chapter 11: Marketing to Green Consumers
       13. Chapter 12: Corporate Social Responsibility Reporting
       14. Conclusion
       15. Glossary
   17. FT Press
6. Making Sustainability Stick: The Blueprint for Successful Implementation
   1. Copyright Page
   2. Dedication Page
   3. Acknowledgments
   4. About the Author
   5. Introduction
   6. How to Use This Book
      1. Tips for Reading This Book
   7. 1. The Business Case
      1. Market Forces
      2. Public Policy and Regulation
      3. The Top Line and Competitive Advantage
      4. The Interface Example
      5. Protecting Your Brand Exercise
      6. Lessons Learned
   8. 2. Defining Sustainability
      1. Why Are We Doing This?
      2. Defining Sustainability for Your Company
      3. What Does This Mean to Your Employees?
      4. Lessons Learned
   9. 3. Understanding Your Stakeholders and What Is Material to Them
      1. Why You Need Stakeholder Engagement
      2. Materiality and the Process for Determining It
      3. Best Practices and Common Delivery Mechanisms
      4. Communicating It Back to Stakeholders
      5. The Goal of the 5 Touches
      6. Lessons Learned
   10. 4. Baselining Sustainability to Measure What Matters
       1. Measure What Matters
       2. Be Inclusive
       3. Using the Gap and SWOT Analyses
       4. Baselining Supports Other Business Decisions
       5. Managing Your Sustainability Data
       6. Lessons Learned
   11. 5. Goals/Vision and Your Sustainability North Star
       1. The North Star
       2. Integrate Your Goals
       3. Goals Need to Be Corporate, Departmental, and Individual
       4. Set the Right Goals
       5. Align KPIs and Sustainability Goals with Corporate Goals
       6. Assign Responsibility and Accountability
       7. Lessons Learned
   12. 6. Management Support Is Essential
       1. People Need to See, Hear, and Feel Leadership Support
       2. Budget
       3. Dedicate Time and Resources
       4. Prove It Out. Small Wins Build Momentum
       5. Lessons Learned
   13. 7. Understanding Change Management to Guide Implementation
       1. Change Is Tough and Nobody Likes to Change
       2. The Hagen-Wilhelm Change Matrix
       3. Understand Your Company
       4. Understanding Your People
       5. Breaking Down Silos and Coordinating across Departments
       6. Don’t Rest on Your Laurels
       7. Engaging the Skeptics
       8. Lessons Learned
   14. 8. Engaging Employees Around Sustainability
       1. Introduction to Employee Engagement
       2. Sustainability and Employee Engagement
       3. Train and Make Sustainability Part of the Job
       4. Make It Personal
       5. Recognize Different Learning Styles
       6. Empowered Employees
       7. Intrapreneurship
       8. Lessons Learned
   15. 9. Systems, Decision Making, and Internal Alignment
       1. Prioritize Your Actions
       2. Incorporate into Decision Making
       3. Incorporate into Systems
       4. Investment and Procurement Policies
       5. Align Philanthropy and Community with Sustainability
       6. Operationalizing Your Green Team
       7. Lessons Learned
   16. 10. Institutionalizing Sustainability
       1. Job Descriptions and Onboarding
       2. Evaluations and Aligning Benefits
       3. Rewards, Recognition, and Compensation
       4. Gamification
       5. Lessons Learned
   17. 11. Communicating Sustainability Internally
       1. Continuous Communication Reinforces Your Message
       2. Share Both the Good and the Bad
       3. Align Your Communications Efforts
       4. Use Social Media Internally
       5. External Reporting
       6. Transparency Builds Trust
       7. Lessons Learned
   18. Individuals Interviewed for This Book
   19. Citations and Endnotes
       1. Chapter 1
       2. Chapter 2
       3. Chapter 3
       4. Chapter 4
       5. Chapter 5
       6. Chapter 6
       7. Chapter 7
       8. Chapter 8
       9. Chapter 9
       10. Chapter 10
       11. Chapter 11
   20. Index