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Making Sustainability Stick: The Blueprint for Successful Implementation, Premium Edition

Book Description

A brand new collection of world-class business sustainability solutions… 2 authoritative books, now in a convenient e-format, at a great price!

2 authoritative eBooks deliver expert guidance for successfully and continually integrating sustainability throughout your business.

This unique 2 eBook package will help you capitalize on the massive business opportunities offered by sustainability, and then build on your momentum, overcoming obstacles to make sustainability "stick." In Return on Sustainability, Kevin Wilhelm presents best practices for utilizing sustainability strategies to increase profitability, enhance brand value, and improve shareholder relations. Wilhelm begins with practical actions and real-world case studies from companies ranging from Yakima to Lockheed Martin that have achieved these goals by improving their performance on climate-related issues. He systematically reviews potential risks that companies face from climate change and potential carbon regulation, and market factors forcing businesses to take action, whether they want to or not. In Making Sustainability Stick, Wilhelm provides a complete, up-to-date blueprint for successfully and profitably integrating sustainability throughout your business. Wilhelm organizes his plan into easy-to-digest chapters, with action steps backed up from his extensive real-life consulting experience and candid interviews with 40+ directors of Sustainability or Corporate Social Responsibility (CSR). He provides a step-by-step roadmap realizing the benefits of sustainability by engaging the head, heart, and hands of your employees… a checklist for implementation… powerful tips on regaining lost momentum… and specific resources and exercises for overcoming the most common barriers towards implementation. Whatever your role in business sustainability, this collection will help you perform better on all the metrics you care about.

From world-renowned business sustainability expertKevin Wilhelm

Table of Contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy
    1. Copyright Page
    2. Acknowledgments
    3. Foreword
    4. Introduction
    5. Section 1: Addressing Climate Change: The Business Benefit
      1. Chapter 1. The Climate Imperative
        1. Climate Change is Happening
        2. Climate Change Impacts on Weather, Water, and Disease
        3. Increase in Natural Disasters
        4. Water Scarcity
        5. Other Impacts
        6. Conclusion
      2. Chapter 2. Carbon Footprinting
        1. The Carbon Footprint
        2. The Carbon Footprint Process
        3. Conclusion
      3. Chapter 3. Business Benefit
        1. Transportation
        2. Energy
        3. Materials
        4. Waste
        5. Integration into Existing Company Practices
        6. Conclusion
      4. Chapter 4. Return on Sustainability (ROS)
        1. Language and Buy-in
        2. How the ROS Process Works
        3. ROS Process
        4. Conclusion
    6. Section 2: Policy, Regulation, & Carbon
      1. Chapter 5. Public Policy
        1. Why Businesses Should Pay Attention to Climate Policy
        2. Conclusion
      2. Chapter 6. Carbon Taxes & Cap and Trade
        1. Why a Carbon Tax?
        2. Cap and Trade
        3. The Carbon Market Opportunity
        4. Other Market Mechanisms
        5. Conclusion
    7. Section 3: The Market: Demanding Action
      1. Chapter 7. Energy
        1. The New Energy Reality
        2. What this Means for Business
        3. Conclusion
      2. Chapter 8. Finance
        1. Debt Markets
        2. What Major US Financial Institutions Are Doing
        3. Equity Markets
        4. Conclusion
      3. Chapter 9. Insurance
        1. Industry Overview
        2. Conclusion
      4. Chapter 10. Supply Chain Management
        1. What Is a Sustainable Supply Chain?
        2. The Changing Relationships between Businesses and their Supply Chains
        3. Upstream Supply Chain Climate Solutions
        4. Conclusion
      5. Chapter 11. Marketing to Green Consumers
        1. The Lifestyles of Health and Sustainability (LOHAS) Market
        2. “Sustainable” or “Conscious” Consumers?
        3. Opportunities
        4. Reduced Exposure to NGO Attacks
        5. Conclusion
      6. Chapter 12. Corporate Social Responsibility Reporting
        1. Trends
        2. Standardization
        3. Conclusion
    8. Final Thoughts
    9. About My Firm: Sustainable Business Consulting
      1. Our Guiding Principles
      2. Our Business Values
      3. Life-Work Balance
      4. SBC Client Services
    10. Glossary
    11. Appendix A. Equator Principles Financial Institutions
    12. Appendix B. United Nations Principles for Responsible Investment
    13. Appendix C. Comparison of Businesses Across Various Sustainability Rankings 2007
    14. Appendix D. CSR Standards & Certifications
    15. Appendix E. Interview and Text Box References
      1. Interview References
      2. Text Box References
    16. Endnotes
      1. Foreword and Introduction
      2. Chapter 1: The Climate Imperative
      3. Chapter 2: Carbon Footprinting
      4. Chapter 3: Business Benefit
      5. Chapter 4: Return on Sustainability (ROS)
      6. Chapter 5: Public Policy
      7. Chapter 6: Carbon Taxes & Cap and Trade
      8. Chapter 7: Energy
      9. Chapter 8: Finance
      10. Chapter 9: Insurance
      11. Chapter 10: Supply Chain Management
      12. Chapter 11: Marketing to Green Consumers
      13. Chapter 12: Corporate Social Responsibility Reporting
      14. Conclusion
      15. Glossary
    17. FT Press
  6. Making Sustainability Stick: The Blueprint for Successful Implementation
    1. Copyright Page
    2. Dedication Page
    3. Acknowledgments
    4. About the Author
    5. Introduction
    6. How to Use This Book
      1. Tips for Reading This Book
    7. 1. The Business Case
      1. Market Forces
      2. Public Policy and Regulation
      3. The Top Line and Competitive Advantage
      4. The Interface Example
      5. Protecting Your Brand Exercise
      6. Lessons Learned
    8. 2. Defining Sustainability
      1. Why Are We Doing This?
      2. Defining Sustainability for Your Company
      3. What Does This Mean to Your Employees?
      4. Lessons Learned
    9. 3. Understanding Your Stakeholders and What Is Material to Them
      1. Why You Need Stakeholder Engagement
      2. Materiality and the Process for Determining It
      3. Best Practices and Common Delivery Mechanisms
      4. Communicating It Back to Stakeholders
      5. The Goal of the 5 Touches
      6. Lessons Learned
    10. 4. Baselining Sustainability to Measure What Matters
      1. Measure What Matters
      2. Be Inclusive
      3. Using the Gap and SWOT Analyses
      4. Baselining Supports Other Business Decisions
      5. Managing Your Sustainability Data
      6. Lessons Learned
    11. 5. Goals/Vision and Your Sustainability North Star
      1. The North Star
      2. Integrate Your Goals
      3. Goals Need to Be Corporate, Departmental, and Individual
      4. Set the Right Goals
      5. Align KPIs and Sustainability Goals with Corporate Goals
      6. Assign Responsibility and Accountability
      7. Lessons Learned
    12. 6. Management Support Is Essential
      1. People Need to See, Hear, and Feel Leadership Support
      2. Budget
      3. Dedicate Time and Resources
      4. Prove It Out. Small Wins Build Momentum
      5. Lessons Learned
    13. 7. Understanding Change Management to Guide Implementation
      1. Change Is Tough and Nobody Likes to Change
      2. The Hagen-Wilhelm Change Matrix
      3. Understand Your Company
      4. Understanding Your People
      5. Breaking Down Silos and Coordinating across Departments
      6. Don’t Rest on Your Laurels
      7. Engaging the Skeptics
      8. Lessons Learned
    14. 8. Engaging Employees Around Sustainability
      1. Introduction to Employee Engagement
      2. Sustainability and Employee Engagement
      3. Train and Make Sustainability Part of the Job
      4. Make It Personal
      5. Recognize Different Learning Styles
      6. Empowered Employees
      7. Intrapreneurship
      8. Lessons Learned
    15. 9. Systems, Decision Making, and Internal Alignment
      1. Prioritize Your Actions
      2. Incorporate into Decision Making
      3. Incorporate into Systems
      4. Investment and Procurement Policies
      5. Align Philanthropy and Community with Sustainability
      6. Operationalizing Your Green Team
      7. Lessons Learned
    16. 10. Institutionalizing Sustainability
      1. Job Descriptions and Onboarding
      2. Evaluations and Aligning Benefits
      3. Rewards, Recognition, and Compensation
      4. Gamification
      5. Lessons Learned
    17. 11. Communicating Sustainability Internally
      1. Continuous Communication Reinforces Your Message
      2. Share Both the Good and the Bad
      3. Align Your Communications Efforts
      4. Use Social Media Internally
      5. External Reporting
      6. Transparency Builds Trust
      7. Lessons Learned
    18. Individuals Interviewed for This Book
    19. Citations and Endnotes
      1. Chapter 1
      2. Chapter 2
      3. Chapter 3
      4. Chapter 4
      5. Chapter 5
      6. Chapter 6
      7. Chapter 7
      8. Chapter 8
      9. Chapter 9
      10. Chapter 10
      11. Chapter 11
    20. Index