Making Sustainability Stick: The Blueprint for Successful Implementation

Introduction

When I opened my office back in 2004, sustainable business was a fairly new topic, and it was frustratingly hard to get companies to understand the business case for sustainability. At the time, they really needed to understand “the why.” Years later, after having consulted with more than 75 companies across 17 industries and spoken at countless sustainability conferences, I’ve realized that the challenge now is to help companies figure out how to implement sustainability, how to make it last for the long term, and how to get “unstuck” if their programs have stalled.

That is why I’m writing this book.

I want companies to fully realize the integrated bottom-line (financial, social, environmental) benefits of implementing sustainability ...