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Making Sustainability Stick: The Blueprint for Successful Implementation

Book Description

This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully into any business.  It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author, as well as over 40 interviews with CSR and Sustainability Directors at various companies on how to “get things done” based on their successes and temporary setbacks.  It provides the step-by-step roadmap for implementing sustainability successfully and focuses on “how” companies can realize the benefits of sustainability by engaging the head, heart, and hands of their employees.  Also included is a checklist for implementation and tips on how to regain momentum or get “un-stuck” at the end of each chapter as well as additional helpful resources and exercises to overcome the most common barriers towards implementation.

Table of Contents

  1. About This eBook
  2. Title Page
  3. Copyright Page
  4. Dedication Page
  5. Contents
  6. Acknowledgments
  7. About the Author
  8. Introduction
  9. How to Use This Book
    1. Tips for Reading This Book
  10. 1. The Business Case
    1. Market Forces
    2. Public Policy and Regulation
    3. The Top Line and Competitive Advantage
    4. The Interface Example
    5. Protecting Your Brand Exercise
    6. Lessons Learned
  11. 2. Defining Sustainability
    1. Why Are We Doing This?
    2. Defining Sustainability for Your Company
    3. What Does This Mean to Your Employees?
    4. Lessons Learned
  12. 3. Understanding Your Stakeholders and What Is Material to Them
    1. Why You Need Stakeholder Engagement
    2. Materiality and the Process for Determining It
    3. Best Practices and Common Delivery Mechanisms
    4. Communicating It Back to Stakeholders
    5. The Goal of the 5 Touches
    6. Lessons Learned
  13. 4. Baselining Sustainability to Measure What Matters
    1. Measure What Matters
    2. Be Inclusive
    3. Using the Gap and SWOT Analyses
    4. Baselining Supports Other Business Decisions
    5. Managing Your Sustainability Data
    6. Lessons Learned
  14. 5. Goals/Vision and Your Sustainability North Star
    1. The North Star
    2. Integrate Your Goals
    3. Goals Need to Be Corporate, Departmental, and Individual
    4. Set the Right Goals
    5. Align KPIs and Sustainability Goals with Corporate Goals
    6. Assign Responsibility and Accountability
    7. Lessons Learned
  15. 6. Management Support Is Essential
    1. People Need to See, Hear, and Feel Leadership Support
    2. Budget
    3. Dedicate Time and Resources
    4. Prove It Out. Small Wins Build Momentum
    5. Lessons Learned
  16. 7. Understanding Change Management to Guide Implementation
    1. Change Is Tough and Nobody Likes to Change
    2. The Hagen-Wilhelm Change Matrix
    3. Understand Your Company
    4. Understanding Your People
    5. Breaking Down Silos and Coordinating across Departments
    6. Don’t Rest on Your Laurels
    7. Engaging the Skeptics
    8. Lessons Learned
  17. 8. Engaging Employees Around Sustainability
    1. Introduction to Employee Engagement
    2. Sustainability and Employee Engagement
    3. Train and Make Sustainability Part of the Job
    4. Make It Personal
    5. Recognize Different Learning Styles
    6. Empowered Employees
    7. Intrapreneurship
    8. Lessons Learned
  18. 9. Systems, Decision Making, and Internal Alignment
    1. Prioritize Your Actions
    2. Incorporate into Decision Making
    3. Incorporate into Systems
    4. Investment and Procurement Policies
    5. Align Philanthropy and Community with Sustainability
    6. Operationalizing Your Green Team
    7. Lessons Learned
  19. 10. Institutionalizing Sustainability
    1. Job Descriptions and Onboarding
    2. Evaluations and Aligning Benefits
    3. Rewards, Recognition, and Compensation
    4. Gamification
    5. Lessons Learned
  20. 11. Communicating Sustainability Internally
    1. Continuous Communication Reinforces Your Message
    2. Share Both the Good and the Bad
    3. Align Your Communications Efforts
    4. Use Social Media Internally
    5. External Reporting
    6. Transparency Builds Trust
    7. Lessons Learned
  21. Individuals Interviewed for This Book
  22. Citations and Endnotes
    1. Chapter 1
    2. Chapter 2
    3. Chapter 3
    4. Chapter 4
    5. Chapter 5
    6. Chapter 6
    7. Chapter 7
    8. Chapter 8
    9. Chapter 9
    10. Chapter 10
    11. Chapter 11
  23. Index