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Making Projects Work: Effective Stakeholder and Communication Management by Lynda Bourne

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Chapter 8

Communication

Introduction

We all communicate, consciously or unconsciously, through words, facial expressions, gestures, and other actions; this is part of being human. Communication is the only tool for developing the relationships necessary for successful outcomes of projects and programs.

To improve the chance of project success, communication must be planned and implemented, taking into account the uniqueness of every stakeholder or stakeholder group. Effective communication is more than putting data into templates and reports. The key to effective communication is understanding the complexity created by different cultural backgrounds and different “realities” of each stakeholder. Each stakeholder’s culture and reality must be ...

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