Making Media, 3rd Edition

Introduction

Making media has become something that almost everyone does, whether it’s recording video on your cell phone, writing a travel blog, or creating a playlist of your favorite songs. There is a democratization of media production the likes of which we have never seen before. That creates interesting questions for “professional” media makers and for those who choose to pursue the practice as the focus of their education. What does it mean to be a professional when everyone is doing it? Is it simply a matter of whether you are paid for your efforts? Or is it a matter of the cost and sophistication of your tools? It can’t be the size of your audience when “amateur” YouTube videos draw millions of viewers and a professionally produced feature ...