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Making IT Count by Peter Petherbridge, Leslie Willcocks, Nancy Olson

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Strategy, IT and the strange case ofmissing business value

‘I worked under one CEO who only had two measures for IT: “Why am I getting all these complaints?” and “Why is it costing so much?”’, CIO in a manufacturing conglomerate.

‘Profit? Are you kidding? We're in Amazon.com mode’, founder of Reel.com, a former video rental and sales site.

‘I don't want to do much more user testing; it wastes valuable implementation time’, project manager to a business CEO worried about the reliability and usability of the system being developed.

‘Well, in truth we applied IT to a bureaucratic mess, and all we got was disaster faster’, manager, commenting ...

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