Contents |
Butterworth-Heinemann – Computer Weekly Professional Series
1 Strategy, IT and the strange case of missing business value
1.1 Introduction: positioning IT
1.2 Fallacy one: ignoring the IT amplifier effect
1.3 Fallacy two: riding to IT success by being first mover
1.4 From dotty.com to dot.coma: the new rules fallacy
1.5 The ‘all reading off the same hymn sheet’ mistake: misalignment and performance inhibitors
1.6 Fallacy five: ‘but we have strong planning processes’
1.7 Fallacy six: it's plug and play – IT as a fire-and-forget missile
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