Cover Page by Marc Epstein, Robert Shelton, Tony Davila

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Introduction to Updated Edition

Today more than ever, the C-suite believes the company’s growth depends on robust, sustained innovation. And the most recent economic turmoil has only underscored the importance of innovation. CEOs across Asia, Europe, and the United States agree on one thing: Success is all about growth and innovation.1

The lessons and approach to innovation that we presented in Making Innovation Work (MIW) continue to ring true today. Innovation is an integral and fundamental part of all businesses and aspects of society. It can and should be managed to produce a stream of innovations that create value for the company in several ways. First, it provides incremental improvements to existing products and services that help maintain ...

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