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Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition by Marc Epstein, Robert Shelton, Tony Davila

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6. Illuminating the Pathway: How to Measure Innovation

To Measure or Not to Measure?

“I agree that innovation is a tricky thing to bring about. Companies want it but focus on the wrong things.”

—Art Fry, developer of Post-Its1

From the amount of time and number of pages that have been devoted to the topic of performance measurement in the last decade, you might imagine that we know all we need to know. Frankly, many companies do not have this issue adequately covered.

Measurement is both fundamental and critical to success with innovation. However, you would not know it by the amount of thoughtful text or time given to discussing innovation metrics.

It is not enough to simply pick several areas, use whatever you happen to measure, and expect ...

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