Cover Page by Marc Epstein, Robert Shelton, Tony Davila

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

O'Reilly logo

2. Mapping Innovation: What Is Innovation and How Do You Leverage It?

A New Model of Strategic Innovation

One of the most common misconceptions is that innovation is primarily, if not exclusively, about changing technology.1 Mention innovation to many business-savvy CEOs, and they envision R&D labs where engineers and scientists are developing the next new technology. However, innovation is not just about changing technologies.

High-performing companies innovate by leveraging both new business models and improved technologies.2 In Chapter 1, “Driving Success: How You Innovate Determines What You Innovate,” we described the business model innovation of Dell and the technology and business model innovations of Apple. Plenty of other examples abound. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required