Contents
CHAPTER 1 The Case for a Logical Approach to Analytics
CHAPTER 2 Define the Problem or Opportunity
CHAPTER 3 Review the Research and Set the Hypothesis
CHAPTER 4 Achieve Business Alignment
CHAPTER 7 Analyze Relationships, Causation, and Attribution
CHAPTER 8 Select the Solution and Set the Objectives
CHAPTER 9 Calculate Monetary Benefits, Costs, and ROI
CHAPTER 10 Forecast, Predict, Test, and Optimize
CHAPTER 11 Report Results and Drive Improvement
CHAPTER 12 Manage and Sustain the Human Capital Analytics Practice
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