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Making Enterprise Information Management (EIM) Work for Business by John Ladley

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CHAPTER

1

The Asset Called Information

image

 

CONTENTS

Formal Asset Treatment

EIM and IAM Explained

An Example

Content as Lubricant

Content as Fuel

Change

Definitions to Go Forward

Value Proposition Please

EIM Vision

Summary

References

If you are not a CEO, pretend you are for a moment. If you are a CEO, then thanks for reading. As a CEO or Chairperson, imagine receipt of the following letter from an auditor sometime in the near future. While the following may seem trite, it sets the context.

Dear Sir/Madam:

You are well aware that as your auditor, it is incumbent on our firm to bring matters to your attention that, while seemingly under control, may ...

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